Xomnia is a word combining the letter ‘X’ – the unknown – and “Omnia” – Latin for everything. Our team of data scientists and big data engineers are trained to find the undefined – X – in all the relevant data sources – Omnia. This unknown – X – is untapped business value. Combining the X and Omnia you get the Xomnia spirit. Eager, curious and dedicated people, who have the belief that the future is big data.
Xomnia has built a dashboard to provide a dynamic actionable overview of Wegener’s social media page portfolio-item. This dashboard continually extracts and enriches information from more than 350 different social media pages.
The publisher Wegener has a large number of labels. Each label has their own social media pages. Keeping the overview was difficult.
Wegener can now discover how the different labels perform, their social media reach, the overlap between the userbase of each page and the on-page engagement and keep track of, and stay ahead of trends.